Companies have oriented their marketing strategies towards meeting customer needs. But with the digital age, have there been many changes in how to handle the new digital marketing? Therefore, the general objective of this article is to Analyze Video Streaming as a digital marketing tool to optimize interaction with customers in times of pandemic. Arnstrong and Kotler (2017), reviewed as relevant, framed in complementarity, a hermeneutical method, analytical descriptive type and nonexperimental field design, where the population was made up of 2 informants and 12 respondents from the education sector. The results showed that they had not achieved a good development through the use of social networks, and less video streaming, showing a SWOT. The application of innovative strategies is finally considered, linking their products to social networks such as Instagram with the support of digital marketing.Las empresas han orientado sus estrategias de mercadotecnia hacia la satisfacción de las necesidades de los clientes. ¿Pero con la era digital se han presentados muchos cambios de cómo manejar el nuevo marketing digital?, por ello, el objetivo general de este artículo es Analizar el Video Streamingcomo herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia. Arnstrong y Kotler (2017), revisados como relevantes, enmarcada en lo cualitativo, un método hermenéutico, revisión documental bibliográfica. Losresultados demostraron no haber logrado aun buendesarrollo a través del uso de las redes sociales, y menos video streaming, evidenciando un DOFA. Se considera finalmente la aplicación de estrategias innovadoras, vinculando sus productos a las redes sociales como Instagram con apoyo del marketing digital.