ListarVol.11, Núm. 2. (2023) por tema "MERCADEO"
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Factores que valoran los consumidores millennial y centennial sobre el servicio de última milla: utilizando las plataformas digitales de entregas a domicilio de comida y víveres.
(Universidad Autónoma de Chiriquí, 2023-08-02)Food and essential goods delivery are increasingly used by retail companies within their services for last-mile delivery. The study seeks to determine the factors that estimate users of digital delivery platforms of ... -
Gestión estratégica desde la segmentación de mercados en comunidades universitarias
(Universidad Autónoma de Chiriquí, 2023-08-02)Marketing strategies, like other variables of various disciplines, are based on focused management, in this sense it is necessary to optimize organizational processes from the achievement of goals from a ...