Browsing Revistas by Subject "MERCADEO"
Now showing items 1-3 of 3
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Factores que valoran los consumidores millennial y centennial sobre el servicio de última milla: utilizando las plataformas digitales de entregas a domicilio de comida y víveres.
(Universidad Autónoma de Chiriquí, 2023-08-02)Food and essential goods delivery are increasingly used by retail companies within their services for last-mile delivery. The study seeks to determine the factors that estimate users of digital delivery platforms of ... -
Gestión estratégica desde la segmentación de mercados en comunidades universitarias
(Universidad Autónoma de Chiriquí, 2023-08-02)Marketing strategies, like other variables of various disciplines, are based on focused management, in this sense it is necessary to optimize organizational processes from the achievement of goals from a ... -
Tendencias del comercio en la era digital
(Universidad Autónoma de Chiriquí., 2015-12-15)Digital technology has changed the business model of companies on one hand, while on the other it has developed new ways of buying by consumers. The customer determines the buying cycle of a ...