Companies have oriented their marketing strategies towards meeting customer needs. But with the digital age, have there been many changes in how to handle the new digital marketing? Therefore, the general objective ...

Simulation as a learning strategy has been used since ancient times. The simulated practices consist of the experimentation of a model that imitates certain aspects of reality, which allows working in artificially conditioned ...

It is important to study the socioeconomic situation and the opinion about non-attendance classes, by the students of the Faculty of Economics, at a time when the University of Panama, for the first time ...

The changing and dynamic context in which companiescompete leads them to seek mechanisms to differentiate themselves and add value to their customers. From this perspective, they are forced to ...